If you’re running an e-commerce brand in 2025, you already know the pressure:
New products. Flash sales. Inventory updates. Constant testing. And the ever-present need to keep your ROAS healthy.
The challenge? Creatives haven’t kept up. Most teams are still trying to push performance with a handful of static images and one-size-fits-all messaging. But that approach just doesn’t scale.
Automation is the future of ad creatives
Tools like Marpipe and Confect.io are leading the charge toward automated, data-driven creatives. They’re built for brands that want to move fast and stay relevant – without burning out their design team.
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Marpipe focuses on creative testing at scale – generating multiple ad variations, then helping you A/B test what works best.
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Confect.io, on the other hand, taps directly into your product feed and builds dynamic image creatives that update automatically – perfect for e-commerce teams juggling product data, promotions, and seasonality.
Both tools aim to solve the same core problem: how do you scale high-performing ad creatives without doing everything manually?
Where e-commerce teams find the most value
For brands with large catalogs or frequently changing offers, feed-based automation (like Confect.io offers) can be a game-changer. You create branded templates once – and every product gets a tailored creative, updated in real-time as your data changes.
This means:
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No more scrambling to update prices in Photoshop
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Campaigns that are always relevant and up to date
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Massive time savings and better performance
TL;DR: It’s time to rethink how you build ads
If your team is still spending hours resizing, updating, and rebuilding creatives by hand, it might be time to level up. Whether it’s through smart testing (Marpipe) or feed-driven automation (Confect.io), the tools are out there to help you do more – with less.
And that’s what smart e-commerce marketing is all about.